Yesterday, Today, Tomorrow. True to Myself.

In the spirit of Max Mara’s remarkable women, Max Mara presents 'True to Myself' — a campaign shot by Oliver Hadlee Pearch and featuring model Imaan Hammam, which explores how the exterior and interior worlds reflect each other through dressing each day with the assurance of feeling true to oneself. Placed in the streets of Milan, celebrated outerwear is showcased in the signature Max Mara camel and cacha shades that define the color palette of the season.

2618_20260409_MaxMaraFW26_005_0147_CMYK_A_RGB72

SHOP NOW

Olimpia Jacket

The Olimpia Jacket, a signature piece that embodies the time-honoured quality of Max Mara clothes. Made of pure lightweight camel hair, the double-breasted jacket stands out for its broad shoulders and oversized yet straight silhouette. The name, alluding to Greek mythology, signifies a female hero, reinforcing the idea that for Max Mara every woman can be remarkable – no matter who they are, how they live, where they come from.

The campaign also celebrates 75 years of Max Mara.

For 75 years, Max Mara has defined the art of the coat through a style rooted in permanence yet continuously projected toward the future. The brand’s outerwear—ranging from legendary Icon Coats and the Olimpia Jacket to The Cube down coats and enveloping capes—is refreshed in the new season silhouettes, proving how true tailoring mastery evolves while remaining deeply faithful to its heritage.